Retail blogs

The Washington Times writes about an emerging trend:

The most desirable up-and-coming retail space isn’t necessarily in the mall. It’s in your list of favorite Web sites, right between your best friends’ blogs.

A growing number of retailers have started blogs, or Web logs, this year, hoping that an account of the company’s newest ideas, explanations of big decisions and stories of employees’ lives will show the human side of their shops and create some buzz.

“For any company, blogs are the most efficient way to get people talking about your Web site,” said Andrew Sernovitz, chief executive officer of the Word of Mouth Marketing Association, a Chicago trade group.

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